1. What does social-first mean? Make a TVC first, then cut it into clips for social. Build strategy, content, and measurement on social — where culture and commerce already happen. Grow followers by posting as much as possible.
2. When picking a creator for a campaign, which signal matters most? Whoever has the most followers in the category. Whoever is going viral this week. Audience fit, brand safety, pricing, and the ability to move a business outcome.
3. Where should paid social start? Scale creator and organic work that already has real pull. Buy the most reach with static banners. Run ads first, then figure out the content.
4. Community management is more than answering comments. What else is it? Delete negative comments as fast as possible. Read live signals — care, commerce, culture, risk — and route them to the right owner. Only reply during business hours.
5. What question should social measurement answer for the C-suite? How many posts did we publish? How much did views grow versus last week? How did social move brand, demand, or revenue?